Effective Summer Camp Marketing Strategies

Welcome to the Ultimate Guide on Summer Camp Marketing!

In this article, we’ll dive into the strategies and tactics that can help your summer camp shine brighter than the summer sun. From identifying your target audience to leveraging digital marketing strategies, we’ll cover everything you need to know to boost camp enrollment and create unforgettable experiences for kids and parents alike.

We’ll explore how to craft a Unique Selling Proposition (USP) that sets your camp apart, utilize social media platforms for promotion, and implement local outreach initiatives to build community connections. Plus, we’ll discuss the importance of partnerships with schools and youth organizations, offering early sign-up incentives, and hosting open houses. By the end of this guide, you’ll be equipped with actionable insights to measure and analyze the success of your marketing efforts, ensuring your camp is the go-to destination for summer fun.

Identifying Your Target Audience for Summer Camp Marketing

Alright, let’s dive in. Identifying your target audience for summer camp marketing is the first step to filling those spots. Without knowing who you’re talking to, your marketing efforts will be like throwing spaghetti at the wall and hoping something sticks. So, let’s break it down.

Who Are You Talking To?

Parents. They’re the ones making the decisions and paying the bills. But not just any parents—parents who are looking for something specific for their kids this summer. Maybe they want their kids to unplug from screens, learn new skills, or just have a blast outdoors.

Kids. While parents hold the purse strings, kids have a big say in where they want to go. If your camp looks boring, they’ll veto it faster than you can say “summer.”

Real Questions and Worries

Parents are asking:

• “Is this camp safe?”
• “Will my kid make friends?”
• “What’s the value for my money?”

Kids are wondering:

• “Will I have fun?”
• “Will I learn cool stuff?”
• “Will I make new friends?”

Segment Your Audience

Not all parents and kids are the same. Here’s how you can segment them:

Age Groups

• Young Kids (5-8 years): Parents are looking for safety and basic skill-building.
• Tweens (9-12 years): Parents want a mix of fun and learning. Kids want activities that aren’t “babyish.”
• Teens (13-17 years): Parents are looking for advanced skills and leadership opportunities. Teens want independence and cool experiences.

Interests

• Sports Enthusiasts: Camps focused on specific sports or general physical activities.
• Creative Minds: Camps offering arts, crafts, music, and drama.
• Techies: Camps with coding, robotics, and other tech-related activities.
• Nature Lovers: Camps that focus on outdoor adventures, hiking, and survival skills.

Location

• Local Families: They want convenience and may prefer day camps.
• Out-of-Town Families: They might be looking for overnight camps and are willing to travel for a unique experience.

Creating Personas

To make it real, create personas for your target audience. For example:

Persona 1: Safety-Conscious Sarah

• Age: 35
• Kids: 2 (ages 6 and 9)
• Worries: Safety, quality of supervision, educational value.
• Goals: Wants her kids to be safe, learn something new, and have fun.

Persona 2: Adventure-Seeking Alex

• Age: 12
• Interests: Hiking, camping, outdoor sports.
• Worries: None. Just wants to have an epic summer.
• Goals: Looking for new adventures and making new friends.

Real Stories and Examples

Let’s say you run a tech camp. Share a story like this:

“Last summer, we had a camper named Tom, a 10-year-old who loved video games but had never coded before. By the end of the camp, he built his own simple game and couldn’t stop talking about it. His parents were thrilled to see him so engaged and learning new skills.”

Internal Linking Opportunities

While you’re identifying your target audience, don’t forget to link to other relevant sections of your site. For example:

• Link to your camp safety protocols when discussing parents’ worries about safety.
• Link to testimonials from past campers and parents to build trust.
• Link to your camp activity schedule to show the variety of experiences you offer.

Crafting a Unique Selling Proposition (USP) for Your Summer Camp

What Makes Your Camp Stand Out?

Ever thought about why parents should choose your camp over others?

That’s where your Unique Selling Proposition (USP) comes in.

It’s the secret sauce that makes your camp irresistible.

Why is a USP Important?

Parents have loads of options.

They’re bombarded with choices.

Your USP helps you cut through the noise.

How to Craft a Killer USP

• Know Your Audience:
  • Who are you talking to?
  • What do they care about?
  • What keeps them up at night?
• Highlight Your Strengths:
  • Do you offer unique activities?
  • Is your staff top-notch?
  • Do you have a killer location?
• Be Specific:
  • Avoid vague claims like “best camp ever.”
  • Say, “We offer the only robotics programme in the area.”
• Solve a Problem:
  • Parents worry about safety, fun, and learning.
  • Show how your camp tackles these concerns.

Examples of Strong USPs

• “The only summer camp with certified outdoor survival experts.”
• “Our camp offers a tech-free zone to help kids reconnect with nature.”
• “Exclusive partnerships with local sports teams for professional coaching.”

Real Stories, Real Impact

Last summer, we had a camper named Jake.

He was shy and tech-obsessed.

By the end of camp, he was leading group activities and had a newfound love for hiking.

Why This Matters

Parents want to see real results.

Your USP should make them feel confident that their child will have a transformative experience.

Utilizing Digital Marketing Strategies to Boost Camp Enrollment

Wondering how to fill those camp spots this summer? Let’s dive into some digital marketing strategies that can really make a difference. The keyword here is “boost camp enrollment,” and trust me, we’ve got plenty of tricks up our sleeve to make that happen.

Why Digital Marketing?

First things first, why even bother with digital marketing? Well, it’s simple. Everyone’s online. From parents looking for the best summer activities for their kids to teens scrolling through social media, the internet is where you need to be.

Key Digital Marketing Strategies

Optimise Your Website for Search Engines

Your website is your digital storefront. If it’s not optimised for search engines, you’re missing out. Here’s what you need to do:

• Use targeted keywords like “summer camp for kids” and “best summer camp activities.”
• Create engaging content that answers common questions parents have.
• Ensure mobile-friendliness because most people browse on their phones.

Content Marketing

Content is king, right? But not just any content. You need engaging, valuable content that speaks directly to your audience. Think blog posts, videos, and infographics. Here’s a quick breakdown:

• Blog posts about the benefits of summer camps.
• Videos showcasing camp activities and testimonials.
• Infographics that make it easy to understand what your camp offers.

Pay-Per-Click Advertising (PPC)

Want immediate results? PPC is your friend. Platforms like Google Ads can get you in front of the right people fast. Here’s how to make it work:

• Target specific keywords that parents are searching for.
• Create compelling ad copy that highlights your camp’s unique features.
• Use retargeting ads to remind visitors about your camp.

Email Marketing

Don’t underestimate the power of a well-crafted email. It’s a direct line to parents who are already interested. Here’s how to do it right:

• Segment your email list to send personalised messages.
• Offer early-bird discounts to encourage quick sign-ups.
• Share success stories from past campers to build trust.

Real-Life Example

Let’s talk about a camp that nailed it. Camp Sunshine was struggling with low enrolment. They revamped their website, started a blog, and ran a series of PPC ads. Within three months, their enrolment numbers doubled. The key? They kept their content real, engaging, and focused on what parents care about.

Leveraging Social Media Platforms for Summer Camp Promotion

Ever wondered how to get more kids signed up for your summer camp? Social media is your golden ticket.

Why Social Media?

Parents are scrolling through their feeds daily. That’s where we need to be. But how do we stand out?

Start with the Basics

• Facebook Groups and Pages
  • Create a dedicated page for your camp.
  • Join local parenting groups and share your camp’s highlights.
  • Post regularly. Keep it fresh.
• Instagram
  • Visuals are everything. Post photos and videos of past camps.
  • Use Stories to show daily camp life.
  • Hashtags. Use them. #SummerCampFun #BestCampEver
• Twitter
  • Quick updates and announcements.
  • Engage with parents. Answer questions.

Content Ideas

• Behind-the-Scenes
  • Show what a day at camp looks like.
  • Introduce your staff. Parents want to know who’s looking after their kids.
• Testimonials
  • Share stories from past campers and their parents.
  • Real experiences build trust.
• Activities and Events
  • Highlight unique activities your camp offers.
  • Post about special events or guest speakers.

Engage, Engage, Engage

• Respond to Comments and Messages
  • Be quick. Be friendly.
  • Answer questions and address concerns.
• Run Contests and Giveaways
  • Free camp gear or a discount on camp fees.
  • Get parents talking and sharing.

Paid Advertising

• Facebook Ads
  • Target parents in your area.
  • Promote early bird discounts or special events.
• Instagram Sponsored Posts
  • Eye-catching visuals.
  • Highlight what makes your camp unique.

Track Your Success

• Analytics Tools
  • Use Facebook Insights and Instagram Analytics.
  • See what posts work and what doesn’t.
• Adjust and Improve
  • Learn from your data.
  • Keep tweaking your strategy.

Social media isn’t just a platform. It’s a community. Engage with parents like you’re chatting with a friend over coffee.

Implementing Local Outreach and Community Engagement Initiatives

How do I get more kids to sign up for my summer camp? This is a question that keeps many camp organisers up at night. The answer? Local outreach and community engagement initiatives. Let’s break it down.

Why Local Outreach Matters

Local outreach is your golden ticket to building trust and visibility within your community. If parents and kids see your camp as a valuable part of their local ecosystem, they’re far more likely to sign up. Here’s how we tackle it:

Strategies for Effective Local Outreach

1. Partner with Local Businesses

• Collaborations: Team up with local businesses for mutual promotion. Think about coffee shops, bookstores, and sports shops. They can display your flyers while you offer their customers a discount on camp fees.
• Sponsorships: Local businesses can sponsor camp activities. In return, you promote their brand during your events. It’s a win-win.

2. Engage with Community Events

• Booths and Stalls: Set up a booth at local fairs, school events, and farmers’ markets. Offer interactive activities or mini-games to attract kids and parents.
• Workshops: Host free workshops or taster sessions in community centres. This gives families a sneak peek into what your camp offers.

3. Utilise Local Media

• Newspapers and Magazines: Reach out to local newspapers and magazines. A well-placed article or ad can do wonders for your visibility.
• Radio and TV: Don’t underestimate the power of local radio and TV stations. A short interview or ad can reach a broad audience.

Community Engagement Initiatives

1. School Partnerships

• Assemblies and Presentations: Offer to speak at school assemblies. Share exciting stories and testimonials from past campers.
• Flyers and Newsletters: Provide schools with flyers or include your camp information in their newsletters.

2. Youth Organizations

• Collaboration: Partner with youth organisations like Scouts, Guides, and sports clubs. Offer special rates or exclusive sessions for their members.
• Joint Events: Host joint events with these organisations to build rapport and trust.

Real-Life Example

When I first started, I partnered with a local bookstore. We hosted a reading session every Saturday, where I’d read adventure stories and talk about camp activities. Not only did it bring in new sign-ups, but it also created a buzz in the community. Parents appreciated the effort, and kids were excited about camp before they even stepped foot in it.

Measuring Success

• Track Engagement: Keep tabs on how many people attend your events or respond to your outreach efforts.
• Feedback Forms: Use feedback forms to understand what worked and what didn’t. Adjust your strategies accordingly.
• Sign-Up Rates: Compare your sign-up rates before and after implementing these initiatives to measure impact.

For more ideas on how to creatively name your camp and make it stand out, check out our Creative Summer Camp Name Ideas. Additionally, if you’re looking for some catchy phrases to use in your promotional materials, our list of Top Summer Camp Phrases can be a great resource.

Developing Partnerships with Schools and Youth Organizations

Ever wonder how to get more kids excited about your summer camp?

One word: partnerships.

Partnering with schools and youth organisations can be a game-changer.

Here’s how you can make it happen.

Why Schools and Youth Organisations?

Schools and youth organisations already have the trust of parents.

They’re a goldmine for reaching your target audience.

Think about it.

Parents are always looking for safe, enriching activities for their kids.

And schools? They’re always on the lookout for quality programmes to recommend.

Steps to Build Strong Partnerships

1. Identify Potential Partners
   • Look for local schools, both primary and secondary.
   • Check out youth clubs, sports teams, and after-school programmes.
2. Make Contact
   • Send a friendly email introducing your camp.
   • Follow up with a phone call.
   • Offer to meet in person or via Zoom.
3. Present Your Pitch
   • Highlight the benefits of your camp.
   • Share success stories and testimonials.
   • Explain how partnering can make their lives easier.
4. Offer Mutual Benefits
   • Provide exclusive discounts for their students.
   • Offer free workshops or taster sessions.
   • Create joint events or fundraisers.

Real Stories, Real Success

Take Sarah, the director of a small summer camp.

She partnered with a local primary school.

They hosted a joint sports day.

The result?

A 30% increase in camp enrolment.

Parents loved the collaboration.

Kids couldn’t wait to join.

Keep the Momentum Going

Partnerships aren’t a one-time deal.

Nurture these relationships.

• Send regular updates about your camp.
• Invite them to special events.
• Offer new incentives each year.

Offering Discounts and Incentives to Encourage Early Sign-Ups

Ever wondered how to fill your summer camp spots faster than a kid running to the ice cream truck? Early bird discounts and incentives are your best friends. Let’s break it down.

Why Offer Early Sign-Up Discounts?

Parents are always looking for ways to save money. Who isn’t? Offering discounts for early sign-ups can be a game-changer. It not only secures your enrolment numbers early but also builds trust and loyalty with families.

Here’s why it works:

• Creates urgency: Limited-time offers push parents to make quicker decisions.
• Builds anticipation: Early sign-ups mean families start planning their summer around your camp.
• Boosts cash flow: Early payments give you the funds to prep for an awesome camp experience.

Types of Discounts and Incentives

Mix it up to keep it fresh and engaging. Here’s a list of ideas that have worked wonders:

• Early Bird Discounts: Offer a percentage off the total fee for those who sign up by a certain date. For example, “Sign up by March 31st and get 15% off!”
• Referral Bonuses: Encourage current campers to bring a friend. Offer a discount for each new camper they refer.
• Family Discounts: Have multiple kids? Offer a discount for each additional sibling that signs up.
• Loyalty Discounts: Reward returning campers with a special discount. They’ll feel valued and are more likely to return.

Creating Effective Incentives

Discounts are just one piece of the puzzle. Let’s spice it up with some compelling incentives:

• Exclusive Merchandise: Offer early sign-ups a free camp T-shirt or water bottle.
• Priority Access: Early birds get first dibs on choosing their camp activities or bunkmates.
• Special Events: Host an exclusive meet-and-greet event or a behind-the-scenes tour for early sign-ups.

How to Promote Your Discounts and Incentives

Now that you’ve got your discounts and incentives sorted, it’s time to spread the word. Here’s how:

• Email Campaigns: Send out a series of emails highlighting your early bird discounts. Use catchy subject lines like “Save Big on Summer Fun!” or “Early Birds Get the Best Deals!”
• Social Media Posts: Create eye-catching graphics and share them across your social media platforms. Use hashtags like #EarlyBirdDiscount and #SummerCampSavings to reach a wider audience.
• Website Banners: Add a prominent banner on your homepage promoting your early sign-up discounts. Make sure it’s visible and clickable.
• Flyers and Posters: Distribute flyers and posters in local community centres, schools, and libraries. Include a QR code for easy sign-ups.

Real-Life Example

Last summer, we launched an early bird discount campaign that offered 20% off for sign-ups before April 1st. We promoted it through emails, social media, and local outreach. The result? We filled 75% of our spots within the first month. Parents loved the savings, and we had a solid enrolment base to plan an unforgettable camp experience.

Looking for more ideas to enhance your summer camp experience? Check out our summer camp bulletin board ideas for 2024 and explore the top summer camps with virtual tours.

Hosting Open Houses and Camp Tours to Attract New Families

Ever wondered how to get more families interested in your summer camp?

Let’s talk open houses and camp tours.

These events are golden opportunities to showcase what your camp has to offer.

Why Host Open Houses and Camp Tours?

Parents want to see where their kids will be spending their summer. They crave assurance. They want to know their children will be safe, happy, and engaged.

How to Make Your Open House a Hit

• Plan Ahead
  • Set a date that doesn’t clash with major events.
  • Promote it well in advance.
• Create a Welcoming Atmosphere
  • Friendly staff at every corner.
  • Clear signs directing visitors.
• Showcase Your Facilities
  • Highlight the best spots: dining hall, cabins, activity areas.
  • Keep everything clean and tidy.
• Interactive Tours
  • Let the kids try out some activities.
  • Demonstrate a typical day at camp.
• Q&A Sessions
  • Address common concerns: safety, staff qualifications, daily schedules.
  • Be honest and transparent.
• Provide Refreshments
  • Offer snacks and drinks.
  • It’s a small touch that goes a long way.

Stories That Sell

Imagine this: A mum walks into your open house, unsure if this is the right fit for her son. She sees the kids laughing, the staff engaging, and the facilities top-notch. By the end of the tour, she’s convinced. She signs up on the spot.

Promote Your Open House

• Use Social Media: Create events on Facebook. Share behind-the-scenes snippets on Instagram.
• Email Campaigns: Send invites to your mailing list. Follow up with reminders.
• Flyers and Posters: Place them in local schools, community centres, and cafes.

Check out our guide on Utilizing Digital Marketing Strategies to Boost Camp Enrollment for more tips on promoting your open house.

Measuring Success

• Track Attendance: How many families showed up?
• Collect Feedback: What did they like? What needs improvement?
• Follow-Up: Send thank you emails. Offer a discount for early sign-ups.

Hosting open houses and camp tours is a surefire way to attract new families. It’s about making a connection, showing what you offer, and addressing any concerns head-on.

Utilizing Email Campaigns for Retention and Referral Programs

Alright, let’s get straight to it. You’re running a summer camp, and you want to keep those kids coming back year after year, right? Plus, you’d love it if they brought their friends along. That’s where email campaigns come into play. So, how can we use email marketing to boost retention and referrals? Let’s dive in.

Why Email Campaigns?

First off, why even bother with email? Simple. It’s direct, personal, and cost-effective. Everyone checks their email, and it’s a great way to stay top-of-mind. But here’s the kicker: you need to do it right.

Segment Your Audience

One-size-fits-all emails? Forget it. You need to segment your audience to make your emails relevant. Here’s how you can do it:

• Current Campers: Send updates, tips for camp prep, and reminders.
• Past Campers: Share memories, testimonials, and early-bird discounts.
• Prospective Campers: Highlight benefits, unique activities, and success stories.

Personalization is Key

People love to feel special. Use their names, mention past experiences, and tailor the content to their interests. For example:

“Hey Sarah, remember the amazing time you had at our adventure camp last summer? We’ve got even more exciting activities lined up this year!”

Retention Strategies

Keeping campers coming back is all about building relationships. Here’s how:

• Exclusive Content: Send behind-the-scenes videos, sneak peeks of new activities, and interviews with camp counselors.
• Loyalty Programs: Offer discounts or special perks for returning campers.
• Engaging Stories: Share success stories and testimonials from previous campers. Make it relatable.

Referral Programs

Word of mouth is powerful. Encourage your existing campers to bring their friends. Here’s how:

• Incentives: Offer discounts or freebies for every friend they refer.
• Easy Sharing: Provide pre-written emails or social media posts they can easily share.
• Highlight Benefits: Make sure they know what’s in it for them and their friends.

Timing is Everything

Don’t bombard them with emails, but don’t be a stranger either. Here’s a simple schedule:

• Pre-Camp: Monthly updates and reminders.
• During Camp: Weekly highlights and photos.
• Post-Camp: Follow-up surveys, thank you notes, and early-bird offers for next year.

Tools and Metrics

Use email marketing tools like Mailchimp or Constant Contact. They make it easy to segment your audience, personalize emails, and track performance. Keep an eye on:

• Open Rates: Are people reading your emails?
• Click-Through Rates: Are they engaging with your content?
• Conversion Rates: Are they signing up or making referrals?

Real-Life Example

Let me share a quick story. We had a camper named Jake who loved our sports camp. We sent his mum an email with a personalized video of Jake’s highlights from last summer. She shared it with her friends, and boom—three new sign-ups from Jake’s school. It’s that simple.

Keyword in first line: Email campaigns
Keyword in last line: crafting those emails

Internal linking opportunity: Check out our guide on joining the camp summer staff to make your emails even more compelling.

Keep it real, keep it fresh, and keep those emails engaging. For more tips on creating engaging content, read our article on summer camp lesson plans and engaging activities.

Measuring and Analysing the Success of Your Marketing Strategies

Ever wonder if your marketing strategies are hitting the mark?

You’re not alone.

We all want to know if our efforts are paying off.

So, let’s dive into how you can measure and analyse your summer camp marketing success.

Why Measure Success?

Before you start, ask yourself:

• Are you reaching the right audience?
• Is your message resonating?
• Are you getting the sign-ups you want?

Tracking these helps you tweak and improve.

Key Metrics to Track

Here’s what you need to look at:

• Website Traffic: Are more people visiting your site?
• Conversion Rates: How many visitors are signing up?
• Social Media Engagement: Are people liking, commenting, and sharing?
• Email Open Rates: Are your emails being read?

Tools to Help You

Use these tools to make life easier:

• Google Analytics: Track website performance.
• Facebook Insights: See how your posts are doing.
• Email Marketing Platforms: Check open and click rates.

Analysing the Data

Once you’ve got the data, it’s time to dig in.

Look for patterns and trends.

Ask yourself:

• What’s working?
• What’s not?

And don’t just sit on this info.

Use it to pivot and adapt.

Real-World Example

Imagine you see a spike in website traffic after a social media post.

That’s a clue.

Double down on what’s working.

Making Data-Driven Decisions

Use what you learn to make smarter moves.

• Adjust your messaging: If something’s not clicking, change it up.
• Optimise your channels: Focus on what’s bringing results.
• Plan future campaigns: Use insights to shape your next steps.

Keep It Fresh

Remember, measuring success isn’t a one-time thing.

It’s ongoing.

Keep testing, keep learning, and keep growing.

FAQs on Summer Camp Marketing

What is a Unique Selling Proposition (USP) and why is it important for summer camps?

A Unique Selling Proposition (USP) is what sets your summer camp apart from others. It highlights the unique features and benefits that make your camp irresistible to parents and children. Having a strong USP helps you stand out in a crowded market and attract more enrollments.

How can I craft an effective USP for my summer camp?

To craft an effective USP, you should:

• Know Your Audience: Understand who you are targeting and what their concerns are.
• Highlight Your Strengths: Focus on unique activities, top-notch staff, or a great location.
• Be Specific: Avoid vague claims and be clear about what makes your camp unique.
• Solve a Problem: Address common parental concerns like safety, fun, and learning opportunities.

Can you give examples of strong USPs for summer camps?

Yes, here are a few examples:

• “The only summer camp with certified outdoor survival experts.”
• “Our camp offers a tech-free zone to help kids reconnect with nature.”
• “Exclusive partnerships with local sports teams for professional coaching.”

How can social media help in promoting my summer camp?

Social media is an effective way to reach parents who are constantly scrolling through their feeds. It allows you to showcase your camp’s activities, engage with parents, and build a community.

What social media platforms should I use for summer camp promotion?

Consider using:

• Facebook: Create a dedicated page and join local parenting groups.
• Instagram: Post photos and videos, use Stories, and relevant hashtags.
• Twitter: Share quick updates and engage with parents.

What type of content should I post on social media?

Here are some content ideas:

• Behind-the-Scenes: Show a typical day at camp and introduce staff members.
• Testimonials: Share stories from past campers and their parents.
• Activities and Events: Highlight unique activities and special events.

How can I build partnerships with schools and youth organizations?

Steps to build strong partnerships include:

1. Identify Potential Partners: Look for local schools and youth organizations.
2. Make Contact: Send an introductory email and follow up with a call or meeting.
3. Present Your Pitch: Highlight the benefits of your camp and share success stories.
4. Offer Mutual Benefits: Provide exclusive discounts, free workshops, or joint events.

Why should I host open houses and camp tours?

Hosting open houses and camp tours allows parents to see where their kids will be spending their summer, providing them with assurance about safety, happiness, and engagement.

How can I make my open house successful?

To make your open house a hit:

• Plan Ahead: Set a date and promote it well in advance.
• Create a Welcoming Atmosphere: Ensure friendly staff and clear signs.
• Showcase Your Facilities: Highlight the best spots and keep everything clean.
• Interactive Tours: Let kids try out activities and demonstrate a typical day.
• Q&A Sessions: Address common concerns and be transparent.
• Provide Refreshments: Offer snacks and drinks.

How can I promote my open house effectively?

Promote your open house through:

• Social Media: Create events on Facebook and share snippets on Instagram.
• Email Campaigns: Send invites to your mailing list and follow up with reminders.
• Flyers and Posters: Place them in local schools, community centers, and cafes.

How can I measure the success of my open house?

Measure success by:

• Tracking Attendance: Count the number of families that showed up.
• Collecting Feedback: Ask attendees what they liked and what needs improvement.
• Following Up: Send thank you emails and offer discounts for early sign-ups.

References

1. 
   Creating Your Camp’s Unique Selling Proposition
   
2. 
   Social Media Marketing for Summer Camps
   
3. 
   Partnering with Schools and Community Organizations